Augmented reality (AR)

Also known as AR, augmented reality. Category: 360, 3D and output formats

Augmented reality (AR) overlays digital content on a live view of the real world, typically through a smartphone camera. In e-commerce it lets shoppers place a 3D model of a product in their own room at real scale before buying.

How PhotoRobot uses it

PhotoRobot lists 360 spins and 3D models for AR and VR among the outputs of its systems, and USDZ output from PhotoRobot Controls is the native AR format on Apple devices. PhotoRobot's blog covers AR product visualisation, AR shopping apps and AR in marketing.

See on photorobot.com

  • 3D model: A digital three-dimensional representation of a product, made of geometry and textures, viewable from any angle.
  • USDZ: Pixar-developed packaged 3D format with native support on Apple devices, widely used for AR.
  • Virtual reality (VR): A fully computer-generated environment experienced through a headset.
  • glTF / GLB: Open Khronos standard for transmitting 3D models efficiently on the web; GLB is its single-file binary form.
  • Visual product configurator: An interactive tool that shows a product changing in real time as the shopper chooses options.

Where this term appears on photorobot.com

Mentioned on 42 pages of photorobot.com. The 20 most relevant:

  1. AR Product Visualization Using 3D & AR Platforms (Blog)
    Discover augmented reality (AR) and Web AR product visualization using PhotoRobot’s top 3D & AR content hosting platforms.
  2. 5 Use Cases: Augmented Reality in Marketing (Blog)
    Augmented reality is seeing wider adoption in marketing strategies for retail both in-store and online.
  3. Augmented Reality for Online Retail and E-Commerce (Blog)
    Augmented Reality (AR) for online retail and e-commerce is rapidly increasing in popularity, providing webshops and e-tailers a new format to enrich the product experience.
  4. Statistics on AR Apps for Online Retail in 2020 (Blog)
    Statistics show that the role of AR apps for e-commerce and online retail has seen noticeable and steady growth every year, from early 2012 to today’s 2020.
  5. Challenges to Mass Adoption for AR Shopping Apps (Blog)
    Numerous challenges face the mass adoption of AR shopping apps in online retail, but many leading brands are already ahead of the game.
  6. Examples of AR Shopping Applications: Then to Now (Blog)
    The list of examples for AR shopping apps in 2020 is evolving at a steady pace, with more top brands and e-tailers using AR to enrich product content for online shoppers.
  7. Emersya: Interactive Product Experiences in 3D, AR and VR (Blog)
    Emersya is an online publishing platform for fully interactive product experiences in 3D, AR, and VR.
  8. 3D Models and Augmented Reality in Digital Marketing (Blog)
    Understanding how to utilize 3D modeling and augmented reality in digital marketing can be of great importance in 2020, especially in e-commerce.
  9. PhotoRobot Controls Supported 3D Model Formats (Manual)
    It has native iOS support, and is widely popular for creating 3D and augmented reality (AR) experiences on Apple devices.
  10. 3D eCommerce - What is it, Why it Matters, and Production (Blog)
    3D eCommerce deploys 3D modeling for online product visualization, product configuration, and VR / AR to bolster digital marketing and sales.
  11. 3D Model Photography - Example Outputs by PhotoRobot (Output type)
    Generate virtual models in USDZ format (best for iOS / macOS AR), STL (with universal 3D printing support), or OBJ / MTL (for sharing detailed models with materials).
  12. Professional Product Photography for E-Commerce Websites (Blog)
    Moreover, these shoppers are inundated with professional product images like 360 packshots, 3D models and even AR / VR experiences, and consumers now expect nothing less.
  13. Advantages to Using a Visual Product Configurator (Blog)
    …while serving as a scalable investment towards more advanced product experiences like augmented reality.
  14. 3D Product Photography for eCommerce (Blog)
    Keep reading to discover more on the current trends in 3D product photography for e-commerce, 360° spins and 3D models for AR / VR experiences.
  15. PhotoRobot’s Catwalk for Apparel Photography and Online Fashion Shows (Blog)
    The Catwalk allows operators to capture 360° photos of live models, film content for product videos, or develop buzz-worthy virtual and augmented reality product presentations.
  16. How to Make a Simple 3D Model with Apple Object Capture API (Tutorial)
    Object Capture uses photogrammetry algorithms to transform a series of photos into high-quality 3D models optimized for Augmented Reality.
  17. 360-Degree Photography and 3D Models for E-Commerce: Why both? (Blog)
    …displays and pamphlets, to promotional campaigns, webshops, and even 3D renderings for augmented reality and virtual reality.
  18. 360° Product Photography - Content Formats and Production (Blog)
    3D modeling is often deployed for online product configuration software, AR product viewing, and B2B product demos.
  19. What is Automated Product Imaging? (Glossary)
    Photogrammetry software processes these datasets to render accurate, interactive 3D models suitable for augmented reality (AR) applications.
  20. What is E-commerce Product Imaging? (Glossary)
    …high-resolution thumbnails, interactive 360-degree spins, and data-rich 3D models for augmented reality (AR).

…and 22 more pages.

Browse the full glossary A–Z